Realizing the full potential of the world’s best creators and brands

Stokes Twins × Hong Kong Tourism Board. Hong Kong Tourism Board campaign.

7× Award Winner – Licensing Excellence

Licensing International

For over 30 years, PPW has been the single partner global brands trust to launch, license, and scale across Greater China, Japan, and Southeast Asia — from first concept to the retail shelf

What growth
looks like

A children's character becomes a publishing and consumer products franchise. A story finds a home in shops and cafés. A creator reaches a new audience. Explore the work behind these developments.

POP MART Moomin character figurines arranged in a miniature landscape

Moomin

Fashion collections, café spaces, collectibles and a city lantern festival. A selection of collaborations that bring Moomin into different parts of everyday life.

Moomin global sales in 2022Moomin worldwide. Source: Rights & Brands.
A child with Peppa Pig books and character activities from Stay Home with Peppa

Peppa Pig

As master licensee for Greater China, PPW helped develop Peppa Pig across consumer products, publishing, and live entertainment.

books sold in China
Six Cath Kidston mugs with floral patterns and colored handles

Cath Kidston

Floral tableware, playful accessories and childrenswear. A selection of Cath Kidston products and collaborations with MINISO and FILA Kids.

years of British design heritage
Stokes Twins video thumbnail for Surprising Twin Brother With Dream Vacation!, showing a twin on a yellow waterslide

Stokes Twins × Hong Kong Tourism Board

PPW connected the Stokes Twins with Hong Kong Tourism Board for a seven-day visit, turning the city's attractions and local experiences into a YouTube adventure.

YouTube video views
MrBeast portrait on a blue and pink illustrated PPW poster

MrBeast

PPW supported MrBeast's launch on Douyin, introducing his content to audiences in China through localised distribution.

Douyin followers in the first 24 hours
View all work

Our brands
and creators

Explore a portfolio spanning character entertainment, lifestyle, art, sport, and digital creators.

View all 33 brands

From strategy
to delivery

A licensing programme involves decisions about markets, partners, products, and the way a brand is presented. We bring those decisions together, with creative and operational support through execution.

MO&Co. Moomin campaign with a model wearing a red character T-shirt beside Moomin
Fashion · China

Moomin × MO&Co.

We work with you to define the opportunity for your brand, identify relevant audiences and categories, and shape an approach suited to the market. Local knowledge informs the partners, channels, and forms of expression we pursue.

  • Market entry
  • Brand positioning
  • Category development
  • Partnership planning

Let's discuss
your next project

For brand owners and creators

Discuss your ambitions for a new market, a licensing programme, or the next stage of your brand's development.

Discuss representation

For licensees and commercial partners

Find a property for your product, campaign, retail concept, or experience.

Make a licensing enquiry