Do you know Pippi Longstocking?
Pippi Longstocking is a classic children's literature IP by Swedish author Astrid Lindgren.She lives in Villa Villekulla with a monkey,a horse and a bag of gold,and her mismatched long stockings and carrot-red braids are iconic.
Why do people love Pippi Longstocking?
Pippi is loved for her humorous,rebellious personality,great strength and unconventional lifestyle.She challenges unfairness and uses her wit and kindness to help others.
What kind of partnerships does Pippi Longstocking look for?
Pippi is ideal for brands that emphasise creativity,individuality and strong values,especially in kids',family,female and lifestyle sectors.Her stories can be brought into products and experiences that encourage children to be brave and true to themselves.
How popular is Pippi Longstocking?
Since 1945,Pippi's books have sold around 200 million copies and been translated into more than 100 languages.In 2023,she was named one of the “100 Greatest Children's Books of All Time”by BBC Culture,and in 2025 a summer campaign with Ingka Centres (IKEA)in 10 Livat malls drew about 3 million visitors.
Can you tell me one interesting thing about Pippi Longstocking?
The character Pippi Longstocking was originally a name casually mentioned by Lindgren's daughter when she was sick,and Lindgren used it to create the most special little girl in the world.
