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Mr.Men and Little Miss

Mr.Men Little Miss is a classic children's book series that was first published in the UK in 1971. The series has been translated into 17 languages, is a bestseller in 28 countries around the world, and has sold more than 250 million copies.

For Mr.Men Little Miss to be considered a classic in our hearts, every Mr.Men Little Miss character represents a personality trait. Through their distinctive characteristics, we can relate to them and build our own stories. With over 90 characters from Mr.Happy to Mr.Grumpy, and Little Miss Sunshine to Little Miss Naughty, there really is a Mr.Men or Little Miss in all of us.

Other than publication, Mr.Men Little Miss's animation has first broadcasted in 1974 and has been launching new series ever since. Fans of all ages have been a loyal audience for this classic TV animation, whether are they children, adolescents or adults.

Besides books and animations, Mr.Men Little Miss has also launched a series of trendy licensed and co-branded products in recent years, including collaboration with STAYREAL, trendy golf series with PEARLY GATES, La Mer The Littler Miss Miracle's limited products, making it a trendy icon among young people. Also, with different themed designs for shopping malls functions around the globe, Mr.Men Little Miss has been leaving footprints here and there!

Mr.Men Little Miss has also a high popularity in China, and its publishing and licensed products have always been well welcomed and anticipated by children and young people. The brand will gradually expand its marketing activities in China, thus creating different products and collaborations, bringing Mr.Men Little Miss to every fan's side!

©THOIP


PPW丨Markrting Innovation with Licensing